Customer Experience Tips for Auto Dealerships in 2019

We’ve always known customer satisfaction is important for businesses. What we didn’t exactly know, is by how much it can affect sales. So last year, we analysed our data, to find out how customer experience has been driving sales for used car dealerships.

The results of our research have been phenomenal. We found out that promoter scores have a direct correlation with used car stock turnover –improving vehicle sales by several days with a 5% increase in satisfaction rating. Moreover, we’ve identified which parts of the customer journey matter most in improving Continue reading

“The one’s that got away…”

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale. Wouldn’t it be so much easier if you had the answers at your finger-tips?

We continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.

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“Don’t believe everything people say about car salesmen!”

JudgeService is continually analysing data to discover the key drivers of customer care, retention and what turns car buyers into what we call raving fans, those people who are extremely likely to recommend a business.

The result of surveying customers for over six years has seen us being able to analyse hundreds of thousands of rows of data and verified answers and, with the help of data analysts and ‘the Voice of the Customer’ we have been able to bring this data to life.

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It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.

It can be one of the most infuriating aspects of business – why a visitor to your site was not converted to a sale.

Modern car buyers do so much of their research online that dealers are left with fewer opportunities to build rapport, answer questions and cement buying decisions; so a walk-in visitor should be the hottest lead you can have. But it’s generally not that easy.

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Top 12 tips for best practise car dealer reviews

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. With over 50% of all new and used car buyers claiming that dealership testimonials and reviews were an important factor in the car buying process, NOW is the time to make sure you are managing your reviews properly.

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Car dealer reviews : The importance of trust

We are in an era where trust is at a premium.

When buying a car, this is no different. The reduced trust in businesses means that transparency and accuracy are imperative. And this is where online reviews can help.

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Come and See us at CDX17 – Stand 311

JudgeService is pleased to announce its attendance at the UK’s biggest motor trade event of its kind – CDX17.

We will be exhibiting and presenting Workshops on Reviews, showcasing what the company can offer professionals working in the motor trade. We will also be introducing exciting new solutions, so you can be the first to see them in action! Come and see us on STAND 311.

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Remain open, even when closed

As car shoppers do more online research and engage with other customers before making a decision to head into a dealership, online reviews can be gold. Many dealerships use digital channels such as email marketing, digital advertising and social marketing, but when it comes to the final decision of which dealership to actually visit, positive online reviews can be the deciding factor in tipping the balance.

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